How to achieve top app store search rankings

67% of users found the last app they downloaded using an app store search.

Improving search ranking within app stores has become critical to an app’s success. Marketers are increasingly focused on various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results.

This white paper from NativeX addresses the various free and paid solutions available to better understand the scope of what to do in order to achieve better app visibility, discoverability and conversions.

Best Seo Site

On-Page SEO

Why Does On-Page SEO Matter? 

If a keyword or phrase is not visible on your website, you are not likely to rank #1 for it either. Here we discuss some topics around what matters in on-page SEO and what to consider.

Are you lifting up the right keywords?

Most sites do not lift up the right words, the keywords that visitors actually use when looking for your kind of products or services. Finding and frequently using the keywords that generate the most new customers should be the ultimate goal of every website.
After the optimal keywords are found, optimisation can be made for the new, relevant keywords chosen. Usually, webmasters need to update titles, headlines, meta descriptions and actual web content.
User-friendliness should be in focus, making visitors find what they look for quick and simple.

Updating current sub pages with new content

Search engines like Google and Bing are careful to show updated information to your visitors. Make sure you update your site frequently, preferably with news from your industry a few times a week. If you don’t update your site for months or even 1 year, you are likely to be forgotten or dismissed by search engines.

Off-Page SEO:

Why Does Link Building Matter?

Learn why link building is one of the most important parts of your overall SEO strategy. Continue below to find out some myths and facts about backlinks.

How come backlinks is so important?

There are many reasons why backlinks matters. Here is some:

• Links is a clear voting mechanism: A link should only be given to websites deserving it.
• Good sites will attract links: Over time, you will get inbound links if you write excellent content and engage in conversations around the web.
• A signal of trust: Search engines consider links to be a signal of trust, activity and opinion. Therefore, you should make sure to get new links continuously.

Link building – a bit complicated?

Many webmasters find it more complicated and demanding to build backlinks compared to other parts of search engine optimisation. One of the first reasons people find it more troublesome might be that it’s not your own site you should change: rather it’s something about convincing others to link to you. You basically need to convince/persuade others that your website is good enough to refer to.

3 link building myths

• No follow links gives no value: It can certainly be helpful to have a share of no follow links. Remember, links give traffic as well and no follow links can give just as much traffic as a normal backlink.
• It’s all about high Pagerank links: Many webmasters still believe getting links from sites with high Pagerank is the only way to succeed. They’re wrong, you need links from sites with all kinds of page rankings. So go ahead and aim for relevant links instead.
• Getting many links fast is dangerous: You will usually not be penalised for getting many backlinks quickly. Well, if you use automated link systems you will surely get into trouble, but not if you use legitimate methods.